March 15 - Dunlop have extended their agreement with the World Squash Federation (WSF), which will see the brand's status as the governing body's official ball supplier on to its 50th year and beyond.
The agreement will see Dunlop remain as the exclusive ball suppliers at all sanctioned WSF events around the world, and the brand has vowed to support the WSF as they push for squash to be included in the Olympic Games programme in 2020.
"We are delighted to renew our association with Dunlop," said WSF President N Ramachandran.
"We are partnering an iconic sports brand and look forward to working closely with Dunlop to grow our sport's presence and passionate fan-base as we continue our bid for a place at the Olympic Games."
Squash is bidding to be one of the sports to be included in the 2020 Olympics cycle, and will compete against baseball/softball, climbing, karate, roller sport, squash, wakeboard and wushu for inclusion, along with wrestling which was last month controversially removed from the list of core sports after Rio 2016.
"We are extremely pleased to have renewed our partnership with the World Squash Federation," said Sunny Singh, head of sports marketing for Dunlop.
"We believe our new deal with the WSF will contribute towards the upward trend we are seeing in the global popularity of the sport."
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