February 5 - Global hospitality giant Hilton HHonors have renewed their sponsorship with the United States Olympic and Paralympic teams in a four year deal that will include the 2014 Winter Games in Sochi and the 2016 Summer Games in Rio de Janeiro.
Hilton HHonors have been the official hotel sponsor of Team USA since 2005 and their deal with the United States Olympic Committee (USOC) sees them provide discounted hotel rates to the National Olympic Committee as well as US Olympians and Paralympians and members of National Governing Bodies.
"Hilton HHonors is a great partner to the USOC and we are thrilled that its support of US Olympic and Paralympic athletes will continue through 2016," said USOC chief marketing officer Lisa Baird.
"We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial."
Since 2005, Hilton HHonors has contributed to renovations at US Olympic Training Centres and the new deal will see them work closely with the USOC to identify other opportunities for renovations at more key training sites.
The deal extension will also see Hilton HHonors will expand their Team USA Athlete Career Programme.
The scheme helps prepare athletes for life beyond their athletic careers by offering them athletes jobs in their fields of interest while also allowing them to continue their athletic training.
"Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it's a great cause, but because it aligns so closely with our founder's vision: world peace through international travel and trade," said Hilton Worldwide executive vice-president Jeff Diskin.
"As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit."
In addition to its Team USA sponsorship, Hilton HHonors is the official hotel partner of USA Gymnastics, USA Volleyball and the US figure skating team.
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August 2011: Hilton Worldwide sign-up as sponsor of Chinese Olympic Committee