The agreement with JCDecaux, CBS Outdoor, Clear Channel, Forrest Media, Primesight, SPD Media, BlowUp, Ocean Outdoor, Ubiquitous and T4 Media will see advertising space in and around venues offered first to official sponsors of the event, including BP, Virgin Media, Longines, Emirates and Dell.

Space outside regulated Event Zones left vacant will then be offered back to the open market.

The move follows London 2012 and supports the Scottish Government's Glasgow Commonwealth Games Act 2008, which regulates Events Zones, according to Glasgow 2014.

"Glasgow will come alive in a festival of sport and culture next year," Glasgow 2014 deputy chief executive Ty Speer, who leads the commercial programme, said.

"The look and feel of the city at Games time, particularly close to venues, will be transformed with Games branding, messages and colour.

"It is therefore incredibly important for us to keep a consistency across all our sites and to protect the rights of our sponsors, whose support is vital to the success of the Games.

"This collaboration between the key outdoor advertisers will ensure that can happen and I am delighted to have them supporting the Games in this way."

Mike Baker, chief executive of Outdoor Media Centre, the trade body for media owners, welcomed the initiative.

"The approach taken by Glasgow 2014 in working with the outdoor media owners is positive and commendable given the number of parties involved and interests," he said.

"If the London 2012 Olympics gave us an important lesson, it is that outdoor is a great medium for allowing sponsors to own a city with large scale visual branding.

"No doubt Glasgow will also be alive with colour and brand presence, adding a similar verve to the Commonwealth Games."

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