Choudhrie will be working with a group of eminent and respected sports minded individuals in order to rally support and secure vital funds to support England’s participation at this year's Games in New Delhi.

Choudhrie has been the executive director of C&C Alpha Group Ltd, a company that hasa vast portfolio of investments, from luxury award-winning spa hotels in India and Mauritius to care homes in the UK, since 2001.

Choudhrie, the 2008 Asian Entrepreneur of the Year, has recently diversified into Bollywood, launching a company in India involved in filming and distribution. 

He was born in New Delhi in 1978 but studied International Business and Marketing at the University of Boston before moving to London.

Choudhrie's involvement follows on from last month’s announcement that CGE has raised over £100,000 ($148,000) through signing up small medium enterprises (SMEs) to become an ‘Official Friend of the England Team’ for Delhi 2010.

Choudhrie said: "I am really excited to come in as chair of the Business Advisory Board and am fully focused on the success of Commonwealth Games England. 

"The team has over 400 of England’s top athletes heading to Delhi and we want to make sure they have everything in place to help make the Games a huge success."

Joanna Robinson, the Development Director for CGE, said: "It’s great to have Bhanu on board. 

"He is a hugely successful businessman whose experience and contacts, both in this country and in India will be invaluable to the success of the team.

"We are very focused on impeccable preparations in order to deliver one of England’s finest performances at the Games in Delhi this year."

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