December 14 - FISA, the International Rowing Federation, has doubled the length of its Olympic and World Championships finals to four days each in an effort to increase the sport's appeal to broadcasters.



FISA says it opted to spread the finals over more, shorter days after consulting with "broadcasting and media experts".

FISA claimed it had discussed the move with the International Olympic Committee (IOC) and London 2012 Olympic officials.

FISA's Council will announce the exact format of its World Championships in January and could implement the change in time for next year's competition at Lake Karapiro, New Zealand, which open on October 31 and last until November 7.

Two scenarios are being discussed and both scenarios will treat rowers in the same event equally in terms of racing and rest days as well as aim to have a rest day following repechages and, if possible, one between semi-finals and finals.

The format of the three annual World Cup events shall be reviewed to find ways to attract more broadcasting from general interest television channels.

The main idea is to create a one-hour programme featuring the blue ribbon events, the singles and the eights.

The finals of these events would be held at the end of the finals programme and the television package would include background information on the athletes, live interviews with the winners and the victory ceremonies.

All other events would still be filmed by the host broadcasters and available to international channels.

Television partners and the organising committees are being consulted on this at the moment.

The days of competition at the World Junior Championships in Prague have also been reviewed, with the proposal of moving the regatta to be raced from Thursday through to Sunday rather than the present Wednesday to Saturday programme.

A further decision is to spread the finals over two days.

This proposal is aimed at both the World Junior Championships and the World Under-23 Championships in Brest, Belarus, and, again, is to spread out the excitement generated by the medals ceremonies.

At present the Under-23 Championships include 21 finals so spreading them over two days will make for a much more manageable amount of finals.

Both 2010 organising committees for these events are positive about the changes and the exact programming will be decided in January.

National rowing federations have been asked to submit comments to FISA by January 15, 2010, with the FISA Council meeting again on  January 22, 2010, to finalise the programmes for these 2010 World Rowing Events.