November 21 - Serbian world number three Novak Djokovic (pictured) announced today he had signed a clothing deal with Sergio Tacchini that will start in January, ending a long association with German firm Adidas, the company that Britain's Andy Murray (pictured) on a multi-million pound contract earlier this month.
Djokovic, one of the favourites for the ATP World Tour Finals, which open at the The O2 Arena in London tomorrow, will join a company whose previous ambassadors have included 14-times Grand Slam champion Pete Sampras, John McEnroe and Jimmy Connors.
Tacchini was also worn by Goran Ivanisevic as he won the 2001 Wimbledon title.
He said: "I am pleased to partner with Sergio Tacchini, a strong brand with a true tennis DNA and am honoured to become a part of this legacy."
Djokovic will lift the company profile by a huge factor, leading a stable which currently includes Spain's Tommy Robredo and the Croatian Ivo Karlovic.
Djokovic, also reportedly been sought by K-Swiss, will have a made a complete change of gear by the start of 2010 after changing from Wilson rackets to Head.
November 2009: Murray confirms £15 million deal with Adidas
September 2009: Adidas sign up Tendulkar and Murray