The 55-year-old Moorcroft, the former world record holder for 5,000 metres, is to head a company called iGlobalFitness, which provides a service to individuals, hotels, residential homes and companies.

 

London-based iGlobalFitness provides a global network of personal trainers offering a bespoke anytime, anyplace, anywhere, fitness training service.

 

After retiring from the sport, Moorcroft worked for BBC Television for 15 years before becoming the chief executive of UK Athletics in 1997, a role he held until 2007.

 

He recently worked for the Canadian Broadcasting Corporation (CBC) during the Olympics in Beijing.

 

He is joined by Jeff Drake, the former global managing director for Peters & May, the world's leading boat and yacht logistics company, who it was announced today will become the company's chief executive.

 

The concept was the brainchild of Paul Tomlin, the group chief executive, and has been created by a team of executives who have experienced the demands of a pressurised work and travel schedule and appreciate the benefits that personal training can bring.

 

Their collective top level experience has worked closel with a number of blue-chip companies, including Virgin, Disney, Avis and Eurostar.

 

Tomlin said: "David and Jeff, they both provide the perfect combination to drive the business forward after our successful launch."

 

For more information visit www.iGlobalFitness.net.