altAUGUST 18 - SPORTS have been told to follow the example set by cycling, rowing and sailing to ensure that they are as successful when London stages the Olympics in 2012.


Between them, the three sports have contributed 10 gold medals to Britain's total of 12 and 20 overall.


At the end of the tenth day of competition it has left Britain third in the overall medals table behind super-powers China and the United States and the team is heading for its best performance since London staged the 1908 Olympics.


Cycling are favourites to win another three gold medals tomorrow which would mean they would have claimed eight of the 10 track titles available and sailor Paul Goodison is already guaranteed at least a silver medal in the laser class that will be turned into a gold as long as he does not finish last in the final race tomorrow.


John Steele, the chief executive of UK Sport, has now urged the rest of British success to look at how these sports have achieved their success and copy it.


He said: "Our cyclists, rowers and sailors are now quite simply the best in the world and with continued investment through UK Sport, there is no reason why our athletes in other sports cannot join them as move towards London 2012.


“What we have been witnessing out in Beijing has been a hugely professional performance by a committed set of athletes.


"That they have been able to deliver a series of memorable golden moments is a testament not just to them, but their support teams of coaches and specialists.


"With Olympic medals hard won, it is the strength and depth of the support teams that has helped our athletes deliver on their potential in the last few days."


UK Sport have invested £235 million in Britain's team for Beijing, including £70.3 million in cycling, rowing and sailing.


Steele said: “At the start of the Games, one of our ambitions was to achieve around 12 gold medals.


"That we have reached that figure already is fantastic and shows how well our athletes are performing.


"But this sort of success cannot happen overnight and shows the value of sustained, targeted investment and a lot of hard graft from athletes and their support teams.


"This level of support would simply not be possible without the injection of National Lottery and Government funding, delivered by UK Sport."


But Steele has also warned underperforming sports that their performances in Beijing will be reviewed to discover why they have not fulfilled expectations.


A combined figure of £32.2 million was spent on archery, badminton, diving, fencing, judo and shooting, who have failed to deliver a single medal between them when they were expected to win at least five.


Athletics, the best funded sport in Britain which has received £26.5 million since Athens, has also so far underperformed in Athens and after four days of competition has not come close to winning a medal, although Philips Idowu will go into the final of the triple jump on Thursday as the hot favourite to win gold.


Steele said: "As with any Games there have also been occasions where things have not gone quite to plan, and where the lessons will need to be washed up when everyone returns from Beijing.


"But in such situations, it can be easy to overlook that in many cases just getting to the Games themselves is as a major achievement in itself - often just making it to the Games means that you are already inside the world’s top 16.


"But while we should celebrate that, we must also look at ways in which we can convert that achievement into more medals.

"At UK Sport, our job will be to look beyond each victory and loss, to learn what we can from the Games to help us move towards London 2012 and a home Games full of expectancy."