Warburtons Rising Star Fund is a new grant-based initiative, which aims to help provide cash to aspiring young athletes aiming to be selected for Games in Glasgow.

Using the sportscotland Area Institute of Sport Network, Warburtons will provide a one-off bursary to help one aspiring athlete in each of the six area institutes; Highland, Grampian, Central, East, West and Tayside and Fife.

An award of up to £750 will be given to the most deserving athlete in each area, with the aim of helping them to develop their skills in their chosen field.

The money can be used to help individuals and their families with costs such as travel, training, accommodation, competition fees and equipment, specialist coaching and other support like physiotherapy or nutritional advice.

Louise Martin the chairwoman of sportscotland, said: "The Rising Star bursary initiative in association with Warburtons is an exciting development for Scottish athletes aiming to be selected for the Commonwealth Games in 2014.

"Interventions like this at such a crucial time can often be the difference between a young person continuing and being successful in their chosen sport or quitting."

Colin McAlpine, the commercial manager of Warburtons Scotland, said: "The new fund will recognise the contribution and sacrifices the wider family makes to help their talented children achieve and will make sure they are supported in their efforts. Bread is an essential fuel for healthy, active lifestyles and a nutritional must have, especially for young people training and competing in sport.

"This new initiative will spotlight great talent and make sure it is properly supported."