The move would be part of a drive to raise cash to pay for the body’s expanded role as the host-nation National Olympic Committee in the run-up to the London Games.

It is estimated that the BOA’s revenues in the four years leading up to 2012 would reach about £16 million a year without new cash-raising initiatives.

This is about £4 million a year short of expected costs if the association’s so-called “growth strategy” is implemented.

Colin Moynihan, BOA chairman, is aiming to complete a financing strategy by the year-end.

It is understood that only existing Olympic sponsors could be approached about the Aldershot naming rights and that the BOA would probably need clearance from London 2012 to do so.

The possible move is a further sign of how hard 2012 organisers are having to work to secure funds for the Games at a time when the sponsorship market is stretched and general economic conditions are increasingly difficult.

The Government is still finalising plans to raise £100 million to help fund Britain’s top athletes in their preparations for 2012.

And while London2012 is close to completing its line-up of major corporate backers, it still has almost a full complement of lower-tier sponsors to secure.

The decision to hold the preparation camp at the Aldershot Garrison Sports Centre was announced in January.

The BOA had also been considering bids from Bath and Loughborough Universities and Millfield School.

Aldershot is home to the Centre of Excellence for Army Sport, and has a new Olympic-standard 50-metre swimming pool, a 400 metres running track and field sports facilities, as well as two multi-sport indoor arenas.

The British synchronised swimming team is already based at the camp.

Insidethegames last week revealed that the BOA reported an annual deficit of just over £1.3 million for 2007 and that Lord Moynihan has loaned the body £250,000.