August 18 - The British Government has unveiled an impromptu campaign under its GREAT Britain banner to thank the London 2012 athletes, volunteers and public for what Culture Secretary Jeremy Hunt has labelled a "truly great Games".
The advertisements, released by the Department for Culture, Media and Sport, will be portrayed in 500 Network Rail-donated outdoor spaces at train stations across the country over the next fortnight.
The first of the two ads shows the Olympic Rings from the Opening Ceremony with the accompanying text reading: "This is GREAT Britain. Thank you to everyone who took part in London 2012."
The second (pictured top) features 5,000 and 10,000 metres gold medallist Mo Farah imitating Jamaican sprint star Usain Bolt's signature "thunderbolt" victory celebration alongside the 100 and 200 metres champion mimicking the Briton's trademark "Mobot" action.
The supporting text reads: "Thank you to the athletes who took part in London 2012".
Hunt, Secretary of State for Culture, Olympics, Media and Sport, said: "The last three weeks have been a proud moment for Britain.
"It has been a privilege to stage the Olympics for the third time.
"We would like to say thank you to everyone who has helped make these Games truly great – in particular the athletes from around the world, the volunteers and the British public.
"They have shown the best of Britain to the world and left us with memories that will last a lifetime."
In the wake of the Games, Hunt has pledged an extra £8 million ($12.5 million/€10.2 million), as part of the GREAT campaign, to tourism body VisitBritain to help promote the United Kingdom to China.
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