As pin collectors know, Coca-Cola produce a range of themed pins for the Games, and London 2012 is no exception.

Their pins will be issued from now right up until the end of the Paralympic Games and their range of designs means that there should be a pin for everyone.

The pins will be available in the pin trading centres in Hyde Park and the Olympic Park as well as in their online store - www.cokestore2012.co.uk

In the store they have a range of Coke branded merchandise as well as the pins.

All profits from the sales of Coca-Cola products on the site goes to the StreetGames charity which aims to bring sport to young people in disadvantaged communities across the UK.

We understand that there will be some pins exclusive to the individual pin trading centres that will not appear online, but more news of those when they are released.

The pins available at the launch of the online store are divided into categories... 

Olympic Torch Relay - the pins we have seen already, but now your chance to buy individual pins online, Welcome to the Games - 12 opening telephone boxes representing 12 of the visiting nations, Country Flags - 10 countries are represented with their flags connected to a Coke bottle and the London 2012 logo, London Landmarks - 8 pins showing ironing London buildings or scenes but with a Coke twist, Typically British - 9 pins which take a tongue-in-cheek view of how we Brits see ourselves and how we may be seen by others.

There are 3 other pins which use iconic Coca-Cola imagery.

The online range will continue to grow as we approach the Games and we will be able to see the pins 'in the flesh' for the first time when the Hyde Park venue opens soon.

Future pins will highlight the 'Move to the Beat' campaign and a fantastic musical jigsaw set which draws on British musical heritage from the 60s and 70s.

As well as the merchandise, the Coke Store site also has some background on pin trading, the pin designers, the StreetGames charity and a teasing outline of the pin-of-the-day set!