June 23 - Samsung and VisitBritain have updated their Best of Britain mobile application to include London 2012 content, some of it supplied by David Beckham.
Samsung, a Worldwide Olympic Partner in the wireless communications equipment category and VisitBritain, the national tourism agency, believe the new content will help both visitors and Britons make the most of Games' venues and beyond.
A key new addition is the contribution made by Beckham, the former England captain and Manchester United and Real Madrid star.
On the app, Beckham shares some of his favourite places to visit in the UK as well as recommendations, accommodation and entertainment options.
Sandie Dawe, chief executive at VisitBritain said: "David Beckham is not only a global superstar, but an ambassador for Britain wherever he goes.
"To have his personal insight on what the world should come and see when they visit the UK gives the country a fantastic lift ahead of this year's Games."
Guides to locations on the Olympic Torch Relay route, including Land's End, Stonehenge, Liverpool and Dover, have also been added.
As have social media platforms which enable bloggers to tweet, blog and create stories that highlight the towns and cities on the Relay route.
The Best of Britain app launched earlier this to support the huge interest in Britain around the world, to inspire future travel and create a lasting legacy for places associated with the London 2012 Games.
To download the app click here.
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January 2012: Samsung and visitBritain launch Best of Britain mobile app for London 2012
November 2010: Samsung to use new rival to Apple to help VisitBritain promote London 2012