By Stuart Newman

Taylor Phinney_1_12_JuneJune 12 - American athletes will be looking good – literally – after the United States Olympic Committee (USOC) extended its tie-up with Oakley for a further eight years.

The official eyewear supplier to USOC and Team USA for the London 2012 Games inked a new contract until 2020 to provide athletes with performance-based sunglasses, glasses, goggles and associated accessories.

Oakley enjoys the licensing rights for supplying a range of technically advanced protective, active, lifestyle and corrective eyewear to the two organisations.

The agreement will see hundreds of US athletes from more than 15 sports rely on Oakley eyewear at leading competitions including – aside from London 2012 –  Sochi 2014, Rio 2016, Pyeongchang 2018 and the 2020 Olympics and Paralympics at a yet-to-be-decided destination along with the Youth Olympics at Nanjing 2014, Lillehammer 2016, and the 2018 and 2020 Games.

Kerri Walsh_12_June
Among the athletes who have been sporting Oakley eyewear during their efforts to claim a spot at London 2012 were double Olympic gold medallist Kerri Walsh (pictured above), the beach volleyball player, and world champion cyclist Taylor Phinney (pictured top).

"United States athletes trust Oakley eyewear and we are proud to partner with a company that has earned such a distinguished reputation for performance technology," said Lisa Baird, USOC chief marketing officer.

A percentage of the proceeds from sales of all Team USA eyewear will support the training of US Olympic and Paralympic athletes and hopefuls.

"We look forward to the future of our USOC partnership and to reinventing possibility for US Olympians and Paralympians who will put their faith in our products during the performances of their lives," commented Scott Bowers, senior vice-president of global marketing and brand development of Oakley.

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