The rights include EuroBasket 2011, the 2012 Olympic qualifying tournaments, EuroBasket 2013 and the 2014 FIBA World Championships for both men and women.

Patrick Baumann, FIBA secretary general and International Olympic Committee member, commented: "We are very happy to announce that bwin.party will continue to be a global partner of FIBA until 2014.

"This extension of the rights agreement proves that basketball offers a positive and growing platform for its sponsors.

"At the same time, bwin.party is a key ally in our efforts to fight illegal betting and to achieve a working relationship with the gaming industry."

For bwin sports' betting customers, the extension of the FIBA sponsoring comes with live streaming rights for the respective FIBA tournaments in more than 30 European countries and active customers can watch all matches for free.

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