The sports tour operator will organise accommodation as well as helping players, support staff, media and other key personnel with transport.

Gullivers will also be providing official supporters packages for the event, being held at Wembley Arena between August 8 and 14, which is an official test event for next year's London Olympics.

England have hosted the event twice before, but never in London.

Kay Johnson, Gullivers Sports Travel's ibound account manager, said: "Working with Badminton England on such a prestigious event is a very exciting venture and we are looking forward to hosting players and supporters alike from around the world."

Fiona Young, the commercial director of Badminton England, added: "We are really excited about the appointment of Gullivers Sports Travel and about starting the new era of badminton travel and hospitality."

For supporters keen to catch the action live, they can find packages available by clicking here.

Deals start at £203 ($332) per person, and include the chance for a Wembley Stadium tour and champagne flight on the London Eye.

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