March 8 - One in ten men are planning to raid their wedding savings to secure tickets for the London 2012 Olympics, according to a new survey.
But before brides-to-be get the hump, one in five women are considering sacrificing their summer holidays to ensure a grandstand view at the Games.
The survey of 3,000 people by shopping website vouchercodes.co.uk revealed that tickets for the men's 100-metre sprint races will be the most sought-after.
Prices for the 100m final, which organisers hope will feature a mouth-watering showdown between Jamaican superstar Usain Bolt and his great American rival Tyson Gay, will be £725 ($1,180) when they go on sale next week.
This is relatively low when compared to the £20.12 to £2,102 ($32.74 to $3,274) for the opening ceremony and £1,500 ($2,440) for the closing.
Women's swimming, which is almost certain to see Britain's double Beijing 2008 Olympic champion Rebecca Adlington in action, is the next most popular event just ahead of diving where Britain's 16-year-old sensation Tom Daley is tipped to be a strong gold medal prospect in the men's 10m platform event.
Reporting that 42 per cent of people claim they would sell their belongings to bag an Olympics ticket, vouchercodes.co.uk co-founder Duncan Jennings said: "Now the Olympic timetable and ticket prices have been released, the excitement around London 2012 is building to fever pitch.
"With higher prices for the most popular events, people are already thinking about what they will have to give up in order to make their dreams a reality."
But despite the huge ticket prices involved, some Londoners are hoping to make a profit when the city hosts the Games.
One in ten London homeowners say they are planning to sub-let their homes during the Olympics to take advantage of the close proximity of their properties to the Games.
Tickets are on sale from the official London 2012 website from March 15 to April 26, but there is no advantage in applying for tickets early during that window as they are allocated completely at random to prevent "a mad rush and reduce the likelihood of fraudulent activity".
Jennings added: "While the Olympics are a dream ticket, it's important to shop smart when securing tickets and be aware of the potential pitfalls of subscribing for more tickets than you can afford."
London 2012 chief executive Paul Deighton has already fired a warning regarding illegal tickets found at the Games, saying his organisation are working closely with the Metropolitan Police to make life "very difficult and very painful" for any touts trying to sell counterfeit tickets.
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