PMG will act as corporate consultant for sponsorship acquisition, new business development and creation of licensing opportunities.

Specialising in aquatics since 1997, PMG represents many of the greatest athletes in the Olympic movement and has acted as the consulting firm for The American Swim Coaches Association in addition to bringing over $20 million (£12 million) in sponsorship, endorsements, and licensing to its clients.

"PMG is so excited about partnering with USA Synchro," said PMG President and chief executive Evan Morgenstein.

"Terry Harper and the NGB's Board have provided us a terrific opportunity to help synchronised swimming become relevant again in the Olympic Movement.

"USA Synchro has many of the most beautiful, talented and dedicated athletes in the world."

USA Synchro Executive Director Terry Harper was naturally delighted with the new deal.

"This is a thrilling opportunity for us to bring exposure to our sport," he said.

"We are looking forward to assisting Evan and his team at PMG in creating partnerships with companies who believe in the Olympic Movement and appreciate the hard work that our athletes put into representing the USA in international competitions."

PMG is currently seeking sponsors in a variety of categories including beauty care, health care, hair care, apparel and products impacting a family friendly demographic to support the Olympic dreams of the USA Synchro National Team.