The new identity comes into effect before the next home match on Friday (January 28) when the team faces the Astana Arlans at the Pohang indoor sport gymnasium.

Pohang Poseidons will then move to the Seoul Education and Culture Centre for the following two home matches against the Beijing Dragons and Baku Fires, before returning to Pohang for their final match of the season on March 19, when they will take on the Astana Arlans once again.

The team will also moving its base from Incheon, in the north west of the country near the capital Seoul, to the city of Pohang some 500 kilometres away in the south east.

Pohang is an important sea port and the new name and logo clearly reflect the team's coastal associations.

The Poseidons are currently third in the Asian conference standings, tied on four points with the Beijing Dragons but with one win more than the Chinese side on bouts.

Despite the name change, the boxing squad remains exactly the same.

Their light heavyweight, Abdelhafid Benchabla from Algeria, is second in the individual rankings at 85 kilos.

The team plans to be based out of Pohang full time from the second season.