It means that the company's personal care brands Rexona, Dove, Lifebuoy and Lux will become official sponsors of this year's Women's World Cup in Australia and New Zealand.

The 2026 men's World Cup in the United States, Canada and Mexico is also part of the deal, as well as the FIFAe Finals.

This is the first time that FIFA has teamed up with personal care brands across the men's and women's World Cups and esports.

As part of the deal, Unilever, a British multinational consumer goods company with its headquarters in London, will collaborate with FIFA's women's development programme which was launched in 2020.

The initiative aims to provide opportunities for women and girls and support the growth of women's football around the world.

Unilever has pledged to provide funding, human resources and other support for tailored development programmes.

The company will also have the chance to supply 80,000 gift packs containing personal care products at FIFA events over the coming years.

"Unilever has some of the world's biggest and most impactful consumer brands, and we're incredibly excited for them to join us on our journey to Australia and New Zealand," said FIFA secretary general Fatma Samoura.

"This year is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally - this year and beyond."

Fabian Garcia, the personal care President at Unilever, added: "Working with the FIFA Women's World Cup 2023, our brands will connect with an enormous and highly engaged audience. 

"This is a significant opportunity for them to engage a growing audience of women's football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes."

This year's Women's World Cup is due to be held between July 20 and August 20.