ProChile is a Ministry of Foreign Affairs institution that promotes the supply of Chilean goods and services around the world.

"We have offices in all regions of Chile and in 50 countries," said ProChile general director Ignacio Fernández.

"We're happy to be able to provide support with our offices in the promotion of the event, talking about what's being done, thus promoting this event in the way it should be, effectively, due to its magnitude.

"Organising these Games is really a massive responsibility, which is why they can count on ProChile for everything they need, from promoting the event, the goods, and the Chilean services, and showcasing us as a country that’s at the level of an event like this one."

The two entities are set to host pre-Games events and make plans to capitalise on the influx of tourists coming to Chile for the Games.

The Pana American Games are set to take place first from October 20 to November 5 before the Parapan American Games are scheduled from November 17 to 26 in the capital city.

"This agreement is very important because it allows us to strengthen an element that is essential for us: revealing, transmitting, and showcasing to the world and all of the Americas the benefits, virtues, and characteristics of our country," said Santiago 2023 chief executive Gianna Cunazza. 

"Strengthening the image of our country is one of the objectives we have for the Games and there’s no doubt that our alliance with ProChile will help along those lines."