This has been supported financially by the Deutsche Fußball Liga, which organises German men's football's top two divisions, and Amazon Web Services, with the methodology and content produced by the Centre for Sports and Management at the institution.

A report has been authored by Professor Sascha Schmidt, Professor Dominik Schreyer and Dominik Geissler based on predictions from 99 experts from various fields including sports associations, media companies, broadcasters and sports consulting agencies.

The results suggest AI is likely to become more involved in sports broadcasting, aiming to make viewers' experience more personalised and increasingly immersive.

This change has been driven by the younger generation through its media consumption of sport.

Participants believe AI could be used to help automatically navigate cameras at sports events in 2030, allowing production to take place remotely.

This may eventually lead to fully automatised sports productions.

The study also expects mobile consumption of sports content to increase, with the younger generation of viewers preferring highlights on Instagram and TikTok to live sport and an increasing proportion of viewers experiencing sports broadcasts in a "purely virtual world" by 2030.

Moreover, algorithms could be used to tailor content to viewers' interests, digital overlays may be added to production and consumers able to choose their preferred camera angles.

Sports broadcasters and other practitioners have been urged to respond to the desire of consumers by offering customisable and immersive options, using AI to their advantage and experimenting with new technologies.

To read the full "Top-tier Sports Product and its Production in 2030" report and assessment of 25 projections, click here.