This decreases the reliance on YouTube, which has long been used to show BUCS fixtures, and it is hoped will create a wider pool of content.

BUCS has entered a partnership with media platform Joymo to enable its members to capture live sport through cameras or a mobile phone and stream matches through BUCS TV.

Major events including the BUCS Nationals from February 24 to 26 and Big Wednesday in March are set to be broadcast exclusively on the new platform.

Benefits for BUCS and its members include being able to generate and own first-party data and being able to monetise content through a range of advertising streams, according to Joymo chief executive Mike Emery.

He believes that BUCS TV will make British university sport more accessible to view.

"Higher education sport has been a key focus for Joymo and we are delighted to partner with BUCS, one of the leading bodies globally," Emery said.

"We love BUCS’ ambition to create the best university sport experience in the world and the launch of BUCS TV is testament to that aim.

"BUCS TV empowers all members to broadcast every single event and fixture via the Joymo platform, enabling fans, family and alumni to watch live or on-demand, wherever they are in the world."

BUCS head of digital and engagement Michael Heath claimed that BUCS TV would satisfy demand from followers of university sport.

"Over the last year, broadcast was a key digital project we focused on to drive profile and engagement," he said.

"There is a clear appetite from not just students, but general sports fans around the world, to watch the next generation of sporting talent."

BUCS has 162 member universities and colleges, with 26,440 fixtures played in the 2021-2022 season.