The West Midlands Growth Company event will be held at Expo in Dubai ©WMGC

An event hosted by the West Midlands Growth Company at Expo 2020 in Dubai will explore the lessons learned from the world's most prestigious sporting competitions, as the region prepares to host the Birmingham 2022 Commonwealth Games.

"Culture and Sport in the Global Economy" will take place tomorrow and has attracted a string of important speakers who will either be present in Dubai or taking part virtually.

This includes Commonwealth Games Federation President Dame Louise Martin and Birmingham 2022 chief executive Ian Ward.

They will be joined by officials who can speak from past experience of hosting major events - including Corey Bell, trade and industry lead for sport of the City of Gold Coast which hosted the 2018 Commonwealth Games in Australia.

Carlos Neuhaus, the President of the Lima 2019 Pan American Games, will also speak, while future events will also be represented.

Nick Sellers, the chief executive of this year's World Games in Birmingham in Alabama, and Jon Dutton, the chief executive of the Rugby League World Cup, are among those to be involved.

They will be joined by Trudy Lindblade, the chief executive of the 2023 Cycling World Championships in Glasgow.

Other speakers will include Britain's secretary of state for digital, culture, media and sport, Nadine Dorries, and Birmingham City Council leader Ian Ward.

The opening panel discussion is called "Boosting Business and Tourism through Culture and Sport" with a second called "Delivering Social Impact in places and for people through Culture and Sport".

There will also be a concluding discussion where key takeaways will be raised.

The gathering is seen as being an "anchor event" as part of the £24 million ($32 million/€28 million) Business and Tourism Programme which has been launched to take advantage of the major opportunities provided by the Birmingham 2022 Commonwealth Games.

The event is being held in the build-up to the Birmingham 2022 Commonwealth Games ©Birmingham 2022
The event is being held in the build-up to the Birmingham 2022 Commonwealth Games ©Birmingham 2022

Its aim is to promote the West Midlands as a world-class destination for tourism, trade and investment.

The sports economy, which supports more than 30,000 people locally, is a key focus.

Event organisers will be among those targeted during a three-year campaign, as well as visitors from both home and abroad, investors and businesses.

On Thursday (February 10), UK National Day will be marked at the Expo.

Prince William, the Duke of Cambridge, will be among those to attend and the Queen's Baton Relay for Birmingham 2022 will make a visit.

Dorries will also be promoting Britain's sport and culture alongside Minister for Exports Mike Freer.

"Twenty-twenty-two is set to be an incredible year of celebration for the UK, with three amazing global events on home soil," said Dorries. 

"The arrival of the Queen's Baton Relay in Dubai will help build excitement about Birmingham 2022.

"As world leaders convene at Expo 2020 Dubai, I'm proud to be promoting the very best of global Britain at UK National Day, encouraging people to come and experience our spectacular year of sport and culture."