New Zealand captain Kane Williamson features prominently in the This is the Big Time marketing campaign ©ICC

The Organising Committee for this year's International Cricket Council Men's T20 World Cup in Australia has launched its marketing campaign titled "This is the Big Time", while tickets have also gone on sale to the general public.

A 30-second promotional video featuring a giant New Zealand captain Kane Williamson wandering between skyscrapers is said to tie in with the "larger-than-life concept of This is the Big Time".

Australian batter Glenn Maxwell and India's wicketkeeper Rishabh Pant are set to feature in follow-up commercials.

The This is the Big Time concept has been developed with creative agency Cummins&Partners.

Organising Committee chief executive Michelle Enright said the campaign encapsulates what it hopes to deliver at the tournament from October 16 to November 13.

"There’s nothing bigger in cricket than a World Cup and the T20 format is such a fun, energetic, vibrant celebration of cricket and culture - it really is the big time and that’s exactly what this campaign is all about," Enright said.

"To see stars of the game towering over our host cities and making their presence felt through sheer size and entertainment speaks to the impact we want to make with fans.

"I really hope it puts smiles on faces and gets Australia excited to witness the best players go head-to-head in our own backyard."

More than 200,000 tickets for T20 World Cup matches were sold during the pre-sale window, with India versus Pakistan at the Melbourne Cricket Ground on October 23 - the latest instalment in one of cricket's biggest rivalries - and the final at the same venue on November 13 among the most popular matches.

Australia's "Super 12" Group A matches against New Zealand at the Sydney Cricket Ground on October 22 and England in Melbourne on October 28 also featured in the top-selling fixtures.

The match against England is one of two scheduled in Melbourne on that day, with Afghanistan playing the Group B runner-up from the first round.

The October 27 doubleheader in Sydney involving South Africa against Bangladesh and India versus Group A's second-placed side from the first round rounds off the top five based on pre-sales.

More than 800,000 fans are expected to attend the 45 matches, with children's tickets available from AUD5 (£2.60/$3.50/€3.10) and adult tickets at selected matches from AUD20 (£10.50/$14.20/€12.40).

More than 200,000 tickets were sold during the pre-sale period for the Men's T20 World Cup ©Getty Images
More than 200,000 tickets were sold during the pre-sale period for the Men's T20 World Cup ©Getty Images

As well as Melbourne and Sydney, Adelaide, Brisbane, Geelong, Hobart and Perth are set to host matches at the Men's T20 World Cup.

Australia enter the home World Cup as the defending champions having beaten New Zealand in last year's final to win the tournament for the first time.

Sixteen teams are to feature.

This tournament was due to be held in 2020, but was moved to 2022 because of the COVID-19 pandemic.

Australia continues to shift from its so-called zero-COVID approach, revealing plans to open its borders to vaccinated tourists from February 21.

The country is set to host several major sporting events in the coming years, including World Cups in basketball, football, netball and rugby union, and the Olympic Games in Brisbane in 2032.