Beth Potter is expected to be one of the frontrunners at the World Triathlon Cup in Haeundae ©Getty Images

Britain's Beth Potter and Kate Waugh will be seeking sprint-distance success as the women's favourites at the inaugural Haeundae leg of the World Triathlon Cup, while the men's race is wide open in the first of two consecutive weekends of racing in South Korea.

Potter has previous experience when it comes to late-season success.

Almost 12 months ago, she secured a first Triathlon World Cup victory in Valencia in Spain to upset Swiss star Nicola Spirig.

A Rio Olympian in athletics' 10,000 metres, Potter is consistently improving in triathlon.

Potter came fourth overall in the Super League Triathlon series in September after recording seventh, third, fifth and 10th-place finishes in London, Munich, Jersey and Malibu, respectively.

Waugh, meanwhile, made her World Triathlon Championship Series debut this year, coming ninth in Hamburg, before taking fifth place at the European Triathlon Championships in Valencia.

Australian athletes Emma Jackson and Charlotte McShane are also racing, along with Frenchwoman Sandra Dodet, Bianca Seregni of Italy and Hungary's Zsanett Bragmayer - who placed fourth in Hamburg and 12th at the Tokyo 2020 Olympic Games.

In the men's race a variety of athletes are in with a promising chance of being crowned champion.

Mexico's Rodrigo Gonzalez will be looking to add to an already impressive trophy cabinet.

The 31-year-old has won three World Cup gold medals, one silver and one bronze.

Asian number one Takumi Hojo from Japan had an impressive race to finish ninth at the Edmonton Grand Final of the World Championship Series in August but had difficulty matching that in his next two races, finishing 35th and 20th.

Hosts South Korea boast an 11-strong team, the biggest in the race, with 2019 national champion Kim Ji-hwan looking the most likely to produce a home victory.

A total prize pool of $60,000 (£43,663/€51,606) will be on the line.

Athletes will return to the Yeongnam region a week later for the Tongyeong World Triathlon Cup from October 30 to 31.