Continuum is based in Jersey and will support the island's Commonwealth Games squad ©CGAJ

The Commonwealth Games Association of Jersey (CGAJ) has recruited Continuum as its team and pathway sponsor for the Birmingham 2022 Commonwealth Games.

The company will provide analytical insight for the island's delegation throughout the event.

"We are very pleased to have Continuum working closely with us," said Paul du Feu, President of the CGAJ.

"The next 12 months will be very busy as COVID has impacted on everyone’s preparations.

"We are delaying final selection till the end of May next year extending the pathway programme by 8 months on our initial plans.

"To have this new and much-needed support is a real fillip for all and we thank Dan and his team at Continuum for joining us on the exciting and challenging journey."

Jersey was represented by 33 athletes across eight sports at the Gold Coast 2018 Commonwealth Games in Australia ©Getty Images
Jersey was represented by 33 athletes across eight sports at the Gold Coast 2018 Commonwealth Games in Australia ©Getty Images

Jersey has featured at 16 editions of the Commonwealth Games, with the first in Cardiff in 1958.

The Bailiwick has won one gold and three bronze medals at the event.

Colin Mallett is the sole gold medallist after he won the men's full bore rifle event at Auckland 1990.

"We are a small locally based company and this new venture with the CGAJ is exciting for us," said Dan Hare, Continuum's founder.

"We look forward to developing a working relationship with the various sports and to then see them represent the island in 12 months’ time."

Continuum is a consultancy company which specialises in Alteryx software.

Birmingham 2022 is set to begin on July 28 and conclude on August 8.