Hired as head of commercial revenues for the event, Nicholl will oversee sponsorship, licensing, retail, ticketing and hospitality. 

Anderson, as head of marketing services, will be tasked with promoting the host cities, implementing the brand, and increasing fan engagement through direct and digital marketing.

The tournament is the first Women's World Cup to feature 32 teams and is scheduled to take place from July 20 to August 20 2023.

Nicholl, who has been a business director for eight years at WPP AUNZ, said: "The FIFA Women’s World Cup represents an incredible prospect for commercial partners, one that will provide brands with a hugely exciting opportunity to not only engage and reach new audiences and communities, but also an event that will provide milestone moments in football history that will reach far beyond what happens on the pitch. 

"I look forward to working with forward-thinking organisations who share our vision for this event."

Anderson led the marketing of Australia and New Zealand's bid to host the World Cup.

She added: "During the Australia and New Zealand bid, we engaged more than 800,000 supporters so we know fans in both countries are excited and proud to welcome the world to a tournament of firsts that will deliver a ground-breaking fan and digital brand experience."

Many sporting events have been cancelled in Australia and New Zealand due to strict COVID-19 countermeasures, with the countries have relatively low case and death rates compared to Europe and North America.

The 2021 Rugby League World Cup in England was delayed until next year due to both countries withdrawing from the competition over coronavrius fears.

The 2020 and 2021 Formula One Australian Grands Prix were each cancelled due to COVID-19, while Australia staging of the men's T20 World Cup cricket tournament has also been moved to 2022.