Michael Pavitt

A week has now passed since the conclusion of the Tokyo 2020 Olympic Games and it is surprising how quickly the sporting world returns to normal after the Flame is extinguished.

The focus in the UK has already moved on, although attention will no doubt return to the Japanese capital when the Paralympics begins.

The launch of the domestic football season this weekend has become the focus of television, radio and the sports pages this weekend. No doubt for the next nine months too.

Domestic cricket retains coverage with an ongoing test match against India and a multitude of domestic competitions, including the continuation of the first edition of the Hundred.

The shift is understandable and expected, particularly as many of the athletes and sports involved in the Olympics will be taking a break over the next couple of weeks and months. Albeit some are back in action with events such as the Vuelta a Espana.

There is a question about how some of these sports can maintain interest beyond the Olympic Games, rather than returning to the shadows to wait for their World Championships or Paris 2024 to return to the public consciousness.

Judy Murray produced an interesting suggestion in a column last week for the Telegraph, with the tennis coach - and mother of Andy and Jamie - calling for the return of Grandstand.

The programme ran largely on Saturday on the BBC from 1958 to 2007, providing a mix of coverage of major and minor sports.

“Given the buzz that has been created by the Olympics - and not forgetting the challenges that have been brought by the pandemic - now seems like the perfect opportunity to resurrect Britain’s best loved sports programme,” Murray wrote in the Telegraph.

Judy Murray argued a programme akin to Grandstand could help maintain attention for minority sports ©Getty Images
Judy Murray argued a programme akin to Grandstand could help maintain attention for minority sports ©Getty Images

"Research over many Olympics and other major events has shown that if you don’t capture that imagination and transfer it into action within two to three weeks after the Games, it’s largely lost," she added.

"Minority sports aren’t awash with riches and without big marketing or staffing budgets, they aren’t in a position to go around the country to do roadshows and really publicise their sports."

Murray’s suggestion is an interesting one.

I imagine there would be a demand from numerous sports to be given the opportunity to enter the spotlight and work with such a programme. Whether it was focusing on competitive action, profiling the up-and-coming stars we can expect to see in future major events and Games, or offering guidance on how the next generation could become involved in the sport.

I suspect costs could be a challenge, as most governing bodies would want fees to broadcast their major events and series even if it meant promoting the sport on a mainstream broadcaster.

For instance, the BBC reportedly refused to pay for the rights for the British Athletics Olympic trials prior to Tokyo 2020, while the national governing body was unprepared to hand them over for free.

It would be a tough balance to strike for both.

Broadcasters would likely have to pay multiple different organisations to create a packaged programme, which may ultimately struggle to make an impact against more established sports which dominate the media landscape outside Games-time.

Equally the "minority sports" still have to make the same decisions as the more established ones, as they need to define what is more important – securing vital finances from selling rights deals or boosting the chances of having a greater number of eyes on the sport.

I do wonder whether a Grandstand style programme could be produced at a lesser cost by the Olympic Channel - who have most rights, before being provided to established Olympic broadcasters.

A separate call for another, dare I say it retro programme, was made by Britain’s three-times Olympic gold medal winning swimmer Adam Peaty.

"We need to bring back Superstars, put all the Olympic champions together and see who wins out of the multiple disciplines," Peaty tweeted last week.

The programme featured athletes from multiple sports competing across 10 different events, while they were unable to compete in their own sport.

Points are awarded for the position in which the competitor places in each event, with gym tests typically viewed as among the highlights.

The programme was brought back as a one-off after the London 2012 Olympics, as British stars from their home Games went head-to-head.

Boxer Anthony Joshua triumphed in the men’s event over swimmer Michael Jamieson and triathlete Alistair Brownlee, while rower Helen Glover won in the women’s competition.

The format obviously pays to be a one-off and securing involvement of multiple athletes in a light-hearted competition would be near enough impossible, given the varying schedules and priorities each would have.

I would imagine Peaty, having suggested the idea himself, would be willing to participate in such a programme. After all, he has agreed to appear on the long-running BBC show Strictly Come Dancing.

While it has largely been a British concept to date, I do not see why something like the Olympic Channel could not dip its toes in to recreate the format with an international presence that could help to preserve the post-Tokyo 2020 glow on the athletes for a little longer.