Birmingham City Council is marketing the city as a premiere destination for major events ©Birmingham City Council

Birmingham City Council has published the Birmingham Major Sporting Events Strategy 2022-2032, which aims to bolster the city's efforts to secure the rights to host major sporting events in the next decade.

With a little more than a year to go until the 2022 Commonwealth Games take place in England's second-largest city, the report aims to capitalise on the springboard that will be provided the Games.

The strategy calls the next Commonwealth Games a "once in a generation opportunity to market and promote Birmingham" and showcase its hosting credentials "to the global media and sporting community".

The document outlines efforts to "connect with and compliment emerging regional and city wide plans and strategies - particularly in areas of sport, culture, tourism and Commonwealth Games Legacy Programmes".

Birmingham has been confirmed as the host of two global sporting events for 2023 - the World Tumbling and Trampolining Championships and the World Blind Games.

In addition to this, the City Council has set aside the resources to deliver the World Road Running Championships in either 2023 or 2024, should its bid be successful.

According to the strategy, the city will prioritise attracting and hosting events that can have a positive social, economic and environmental impact on Birmingham - and which will compliment the Commonwealth Games legacy.

Ian Ward, Leader of Birmingham City Council, is eager for the West Midlands' main city to continue to stage high-profile events.

Birmingham City Council is hoping that the 2022 Commonwealth Games will be the first of many international sports events held in the city over the next decade ©Getty Images
Birmingham City Council is hoping that the 2022 Commonwealth Games will be the first of many international sports events held in the city over the next decade ©Getty Images 

"Major events have always played a massive role in Birmingham’s visitor economy, providing jobs and opportunities in the leisure, culture, tourism and hospitality sectors," Ward said.

"They also help put the city on the map, generating further events and benefits for our overall wellbeing.

"The Commonwealth Games are in many ways the culmination of all the hard work put in by many people over a number of years – but we cannot be complacent because towns and cities across the UK and further afield all want to reap the rewards on offer by staging major events.

"We can use the Games, as the biggest event ever held in the city, to act as a launchpad to secure many more events in the future.

"This strategy puts in place a framework to give Birmingham the best chance of continued success in this highly-competitive sector."

Birmingham 2022 is due to get underway on July 28 next year.

The Birmingham Major Sporting Events Strategy 2022-2032 can be found here.