As well as applying for the postponed 2020 Games due to take place in Chengdu, China next year the deal will also be in place for the planned 2023 edition at Yekaterinburg in Russia, as well as other student World Championship events.

CRAFT is also supporting the ADH University Run, due to take place on September 20 this year after its successful introduction last year on the International Day of University Sports.

Established in Sweden in 1977, CRAFT is now viewed as one of the world's leading brands in the field of technical sportswear, providing functional first-layer clothing for the sports of cycling, running, cross-country skiing, outdoor and team sports.

More than 200 ADH member universities will be in a position to benefit directly from the new partnership by selecting from the extensive product range of the Swedish brand at special discount rates.

Sebastian Jochum, managing director of Hochschulsport Marketing said: "It was particularly important to us in the decision-making process and during the different pitches that the ADH member universities benefit from this partnership.

"The coordination processes in the challenging past months have always been positive, so we are very optimistic about the future and are very much looking forward to working together."

Franziska Faas, Student Board member of ADH added: "In the selection process, we were not only convinced by the quality and wearing comfort of the products, but also by the fact that CRAFT shares the values of the ADH.

"Above all, the students of the member universities care about the topic of sustainability, a concern that is reflected in the cooperation."

Wolfgang Lagler, brand manager of CRAFT Germany said: "The General German University Sports Association organises more than 50 competitions in more than 30 sports nationwide - from basketball to beach soccer to floorball.

"For CRAFT, the partnership is the perfect opportunity to present our extensive portfolio as a sports brand, to show what we can offer and to have the right functional textiles in our range for almost every sport."