The Canadian Olympic Committee (COC) has unveiled its Tokyo 2020 brand campaign, Glory From Anywhere, which highlights the accomplishments of Team Canada athletes alongside the inspiring stories of community heroes.
"The COC believes that glory is found in the hearts of those you inspire to change the world," said Jacquie Ryan, COC’s chief brand and commercial officer.
"We believe motivating generations of Canadians to create positive change is the most important thing we can do, and we began telling that story with our Be Olympic brand platform that was launched in 2018.
"Glory From Anywhere demonstrates that the potential for glory exists in all Canadians.
"This core message has taken on even greater significance in light of the pandemic.
"From the bravery and sacrifice of our frontline workers to the determination of Canadians just trying to get by, we are witnessing the power of resilience every day.
"Our hope is that Canadians will see themselves reflected in this campaign, and realise that glory isn’t restricted by age, history, experience, geography, sexual orientation or a birth certificate.
"The potential for glory is in all of us."
The campaign features a mix of TV, digital video, print, social media and out-of-home advertising.
Fans can learn more about the campaign and the individuals it features through the COC website.
Among the athletes featured in the campaign are Olympians Jennifer Abel and Kia Nurse.
Olympic bronze medal winning diver Abel will be competing in her fourth Olympic Games at Tokyo 2020.
"I started diving when I was five because of my brother, but as soon as I completed my first dive, I knew this was my sport," recalled Abel.
"I have learned over the years that the real goal in sport and in life is to become a better version of yourself."
Nurse, who competed at the Rio 2016 Olympics, helped secure Team Canada’s women’s basketball spot at the Tokyo 2020 Olympic Games by scoring 19 points in the final game of the International Basketball Federation Women’s Olympic Qualification tournament.
"Growing up as part of a family of athletes, I’ve learned that glory isn’t just what you do on the court, in the rink or on the field," said Nurse.
"It’s the way you carry yourself after a tough loss or a big win.
"I’m thrilled to be part of a campaign that both celebrates athletes who lean into these values and recognises the inspiring Canadians who energise us in our pursuit of glory."
Other Canadian athletes featured in the campaign are tennis player Félix Auger-Aliassime, gymnast Ellie Black, Rio 2016 100 metres bronze medallist and 200m silver medallist Andre De Grasse, skateboarder Annie Guglia, beach volleyball players Melissa Humana-Paredes and Sarah Pavan, national decathlon record holder Damian Warner and taekwondo athlete Skylar Park.
The campaign also includes three Canadians who live by the Olympic values and achieve glory every day by inspiring others.
Shawn Morris, from London, Ontario decided to become a firefighter after watching the first responders during 9/11.
He has spent his career putting his life on the line to save someone else’s.
After surviving sexual assault as a teenager, Miranda Kamal, from Toronto, began boxing to help her through the healing process.
Years later, she started a volunteer-run boxing gym designed to empower her students.
Lee Martin of St. Catharines, Ontario is an elementary school educator who goes above and beyond to teach his students the power of being a global citizen.
His passion for change enables him to lead by example, whether it’s working with disadvantaged youth and communities in and around Thunder Bay or driving water and care packages from his class to Flint, Michigan.
In 2018, he was recognised by Justin Trudeau and awarded the Prime Minister’s Award for Teaching Excellence in STEM.