Whisper has been announced as the host broadcaster for the Rugby League World Cup 2021 (RLWC2021) in England following a tender process.
The RLWC2021 revealed that the agreement with the leading sports broadcaster, who are based in London and Cardiff, includes full delivery of broadcast production, distribution and rights holding broadcasters’ facilities.
Whisper will be responsible for capturing over 4,500 hours of live sporting action across the men’s, women’s and wheelchair World Cups.
The tournaments are being held simultaneously for the first time in the tournament’s 67-year history.
Whisper have promised deliver a world-class broadcast and content experience to over 150 million people in over 100 international territories.
"Whisper demonstrated a clear commitment and ability to interpret and apply the strategy of Rugby League World Cup 2021 to broadcast production," said Jonathan Neill, the RLWC2021 commercial director.
"Both organisations share the vision to deliver the biggest and best Rugby League World Cup ever, and via utilising technology and Whisper’s storytelling we will provide engaging content to both existing and new audiences.
"Whisper’s desire to be bold and brave and embrace the inclusive values of the tournament shone through in the tender, alongside an appreciation of the commercial integration opportunities which will help us deliver a profitable tournament."
The RLWC2021 have expressed hope the tournament will be the most viewed Rugby League World Cup to date, citing unprecedented coverage in the UK with all matches shown live and free across BBC platforms.
Global reach through international broadcast agreements, digital channels and social output are also viewed as key to achieving the aim.
Whisper will also help to deliver the aim by helping to reach a more diverse audience than ever before and attracting greater interest in the sport.
"For five weeks from 23 October 2021, 21 stadia across England will host the Rugby League World Cup, with 61 matches broadcast and streamed live," said Mark Cole, Whisper managing director.
"We’re delighted to have been awarded the host broadcast contract and look forward to working closely with RLWC2021 and the BBC to deliver this.
"Rugby League World Cup 2021’s mission is to ‘create inspirational moments that engage, excite and leave a long-lasting legacy’ and we will be using our host broadcast expertise, storytelling skills and visual creativity to deliver this.
"We want to take the coverage of the men’s, women’s and wheelchair World Cups into bold new territory, which will resonate with core fans as well as main eventers and make it the most viewed Rugby League World Cup ever."
The RLWC2021 has highlighted Whisper’s experience in women’s sport and the Paralympic Games to help support the event.
Whisper manages the host broadcast for New Zealand Cricket, Cricket West Indies, Women’s FA Cup, England women’s internationals and Women’s Super League, as well as producing the Paralympics, Women’s Six Nations, Formula One and international cricket.
The tournaments are scheduled to take place at 18 different venues from October 23 until November 27.