RLWC 2021 has unveiled its Tree for a Try sustainability scheme ©RLWC 2021

The Rugby League World Cup 2021 has announced a new campaign that will run during the tournament that is due to take place in England from October 23 to November 27 - Tree for a Try.

The events official logistics partner, Kuehne+Nagel, has pledged to plant a tree for every try scored in all 61 matches across the men’s, women’s and wheelchair tournaments as part of the commitment to delivering the most sustainable Rugby League World Cup ever.

Kuehne+Nagel has already installed more than 300 sustainability initiatives, including reducing plastic in the workplace and recycling activities.

The trees via the RLWC2021 Tree for a Try initiative will predominantly be planted in Brazil, working with the non-profit organisation, SOS Mata Atlantica, to provide a more temperate climate most conducive for growth.

It marks a further alignment with the South American nation, which will be competing in the women’s tournament for the first time at RLWC2021.

A tree will be planted for every try scored in all competitions at the Rugby League World Cup 2021 to be played in England from October 23 to November 27 ©RLWC 2021
A tree will be planted for every try scored in all competitions at the Rugby League World Cup 2021 to be played in England from October 23 to November 27 ©RLWC 2021

A total of 21 ceremonial trees will also be planted across RLWC2021 host towns and cities in England.

The ‘Tree for a Try’ initiative was launched by Ireland international and Salford Red Devils’ Oliver Roberts, along with children from Oakwood Avenue Primary School in Warrington, a RLWC2021 host town.

RLWC2021 pledged their commitment to the United Nations Sports for Climate Action Framework in 2018, aiming to minimise sport’s impact on the environment and, specifically, greenhouse gas emissions.

Jonathan Neill, commercial director at RLWC2021 said: "Last year RLWC2021 published a Sustainability Charter to outline how we would leave a positive impact on the sport of rugby league, our host cities and towns, venues and the wider environment.

"The Charter has three pillars - environmental, social and economic - and Kuehne+Nagel’s ‘Tree for a Try’ initiative is a superb example of working with a partner who shares our sustainability values and ambitions."

Brian Cox, UK National Director at Kuehne+Nagel, said: "At Kuehne+Nagel we are committed to looking at sustainability and the protection of the environment.

"Trees play a crucial role in supporting our environment and us, helping to capture carbon and cool our climate."