Electronics company Harwin has signed-up as a sponsor of the British bobsleigh team ©Getty Images

Electronics company Harwin has signed-up as a sponsor of the British bobsleigh team which is preparing for the 2022 Winter Olympics in Beijing.

The link-up comes as the four-man team bids to buy a new sled worth £110,000 ($156,000/€127,000), which they believe would allow them to compete for medals.

Bobsleigh was cut from UK Sport's funding programme for Beijing 2022 after the 2018 Winter Olympics in Pyeongchang, so any funding is seen as a major boost.

"Harwin's philosophy has always been about finding pioneering ways to set new benchmarks and striving to accomplish more," said the company's head of marketing communications Ben Green.

"The technology that we develop has to perform under the most challenging of circumstance and cope with the most extreme conditions, and we definitely recognise these traits in what the GB bobsleigh team are currently doing. 

"All of us here at Harwin wish them every success."

Britain is raising funds to buy a new four-man bobsleigh sled  ©Getty Images
Britain is raising funds to buy a new four-man bobsleigh sled ©Getty Images

Britain's four-man team are set to be piloted by two-time Olympian Lamin Deen, with Ben Simons, Joel Fearon and James Dasaolu also part of the current set-up.

Last month, it was revealed that London 2012 Olympic long jump champion Greg Rutherford was vying for a place in the sled after switching sports.

"With direct financial backing for bobsleigh from UK Sport coming to an end after the Pyeongchang Games, we've needed to find funding from alternative sources," said Deen.

"Harwin's involvement in this venture is greatly appreciated. 

"It will enable us to get the most out of our training and testing programmes during the months ahead, and hopefully help to give us an edge when we compete in Beijing 2022."