Marie Bochet is among the athletes to have so far featured in the campaign ©Getty Images

The French Paralympic and Sports Committee (CPSF) has begun showcasing some of the country's finest female Paralympians as part of a campaign on social media to improve the representation of women in sport.

Beginning on Sunday (January 17), the initiative was launched by the French Government's institution that oversees television and radio, the Superior Council of Audio-Visual (CSA).

This operation, "#PlusDeSportAuFéminin" or #SportFeminineAlways in English, was first considered in 2014, when a CSA study showed that only seven per cent of sports broadcasts involved women.

Since 2016, a mobilisation strategy has been implemented by the Ministries of Sports and Gender Equality, as well as the French National Olympic and Sports Committee (CNOSF) and the CPSF.

An annual meeting has been in place since to look at how to improve the presence of women in sport on screens and radio, before the campaign was launched this month.

Since Sunday, the CPSF has profiled a female Paralympian on its social media channels everyday, with the first of these being Louise Studer, who first competed at the Paralympics at Atlanta 1996 in the equestrian competition.

Yesterday, eight-time Paralympic Alpine skiing champion Marie Bochet was recognised for her medals at Sochi 2014 and Pyeongchang 2018.

The most recent name in the spotlight is rower Nathalie Benoit, who won the silver medal in the women's single sculls at London 2012.

Most recently, Benoit became a European champion in 2020 and a world silver medallist in 2019, appearing in good form ahead of the Tokyo 2020 Paralympics.