Manufacturing company John Deere has entered into a long-term agreement with the Ladies Professional Golf Association (LPGA) and Ladies European Tour (LET).
The LPGA announced a new three-year marketing partnership with John Deere, one of the world’s leading manufacturers of agriculture, construction, forestry and turf equipment.
With the agreement, John Deere becomes the LPGA Tour’s official golf course equipment supplier and will support the LPGA Foundation's efforts to introduce more girls to the game of golf.
In addition, John Deere is set to support the LPGA Foundation’s Renee Powell Grant, which was established in 2020 to provide needs-based grants to golf programmes that are inclusive of black communities.
"We’re excited to welcome John Deere into the LPGA family as our official golf course equipment supplier," said LPGA chief sales officer Kelly Hyne.
"We look forward to building upon John Deere’s strong history with the LET and Solheim Cup, bringing experience across both Tours and growing participation in the game of golf."
The LET also announced a three-year extension to its longstanding partnership with John Deere, which began in 2007.
"We too are delighted to be extending our successful partnership with John Deere, continuing to work together towards shared goals and enhancing opportunities across women’s golf," said LET commercial director Emma Allerton.
John Deere will work closely with agronomists for both Tours, with the goal of producing exceptional playing conditions across multiple continents.
The company has also signed on as the official golf course equipment supplier of the 2021 Solheim Cup at Inverness Club in Ohio.
Competition is scheduled for September 4 to 6, with American captain Pat Hurst and European captain Catriona Matthew leading the teams.
"We are incredibly proud to become the official golf course equipment supplier to the LPGA," said Manny Gan, John Deere director of global golf sales and marketing.
"Through this agreement with the LPGA and the extended agreement with the LET, John Deere equipment will play a key role in providing a great playing experience at top courses around the world, and at the 2021 Solheim Cup."