The new faces of the Czech Paralympic Committee media campaign ©Czech Paralympic

A new media campaign, organised by the Czech Paralympic Committee (CPC), has been launched with an aim to raise awareness of disability in the country.

This new initiative also looks to incorporate the news of achievements in the Czech media from the nation's Paralympic representatives, deaf Olympians and other handicapped athletes.

The first phase of the campaign will run until the end of 2020 and the central theme and starting point of this is to alert the public of the break caused by the COVID-19 pandemic.

It will highlight the training Paralympic athletes have to go through individually in preparation for the Tokyo 2020 Paralympics, which were postponed by a year.

The Games are now scheduled to take place from August 24 to September 5 2021.

Vendula Dušková competed in Para-swimming at the Rio 2016 Paralympics ©Czech Paralympics
Vendula Dušková competed in Para-swimming at the Rio 2016 Paralympics ©Czech Paralympics

These same social restrictions are in place for Deaflympic athletes and those looking to compete in the upcoming Virtus Global Games in 2023.

The main faces of the media campaign are lesser-known Paralympians from six sports known as "chosen ones".

These are swimmer Vendula Dušková, athletics' Aleš Kisý, boccia player Kateřina Cuřínová, tennis player Jaroslav Šmédek, table tennis player Denisa Macurová and triathlete Ondřej Zmeškal.

Operating through traditional media such as radio, print and television, the campaign will also be featured on social media on platforms such as Facebook, Twitter and Instagram.

Billboards are also planned for the campaign.

At Rio 2016, Czech Republic had its worst Paralympics since making its debut in 1996, winning only one gold, two silver and four bronze medals. 

The nation won 15 golds at Sydney 2000 and then 16 four years later at Athens 2004.