The Australian Sports Museum in Melbourne has claimed a top prize at the 2020 Museum and Galleries Awards (MAGNAs).
The Museum was voted first in the Permanent Exhibition or Gallery Fitout category.
Located at the iconic Melbourne Cricket Ground, the Australian Sports Museum re-opened in February 2020 following a six-month closure and an AUD$17 million (£9 million/$12 million/€10 million) redevelopment, funded by the Melbourne Cricket Club (MCC) and Victorian Government.
It was forced to close temporarily the next month because of the coronavirus pandemic but still did enough to impress the judges.
From touch screens and avatars, to climbable objects and sporting challenges, the redesigned space lives up to its aim of being "no ordinary museum".
With a focus on cutting-edge technology and immersive experiences, the Australian Sports Museum brings the stories of Australian sport to life in a playful and unique way, encouraging visitors to be truly a part of the action.
Featuring 95 different sports across seven galleries spanning the grassroots through to the elite, an even split of male and female representation and greater inclusion of Indigenous Australian sporting history, the new Museum also reflects the diversity of Australia and allows visitors to see themselves in the content.
"The Melbourne Cricket Club is incredibly proud to be custodians of not just the MCG but of so much of Australia’s sporting history," Clare Cannon, chair of the Australian Sports Museum Ltd Board, said.
"We are thrilled to be able to share the stories of Australian sporting culture and the ways sport has shaped our national identity in an exciting new museum, one which makes visitors feel inspired, engaged and included.
"The Australian Sports Museum really has been a labour of love for so many people, and that passion and commitment is reflected in the final product."