Hamilton has worked with the governing body since 2014 and has been acting head of media since April, after Cameron MacAllister left to join rugby club Glasgow Warriors.

After previously concentrating on the WCF's digital media offering, he will now be charged with "evolving the federation's communication strategy to share the growth of curling and the federation's development work in the sport to an international audience".

"I am honoured to be given the opportunity to lead the federation's media team going forward," said Hamilton. 

"We are in a period of difficulty for international sport, but these challenges allow us an unprecedented opportunity to form stronger bonds with the curling family and lift the profile of our sport in the lead-up to Beijing 2022.

"I'd also like to take this opportunity to thank our previous head of media, Cameron MacAllister, for all of his hard work and dedication in growing the sport in his time with the federation. 

"I wish him every success in his new role."

WCF President Kate Caithness welcomed Hamilton to his position.

"We are delighted that Christopher has accepted the head of media role with the federation," she said.

"Christopher has been a valued and important member of our organisation since joining us over six years ago.

"Having taken the role on an interim basis in April, he has shown he is more than capable of leading our media team into the future and I look forward to continuing my work with him to showcase our sport to the world."