Butterworth, who won the gold medal in the C5 kilo time trial in Montichiari, Italy, in March, will work with the company to promote their inclusive living message and endorse their new products and solutions.

The Droitwich Spa-based AKW will launch a programme to help local children and raise awareness of disabilities.

Butterworth served as a weapons technician in Afghanistan and Iraq but had his left arm amputated in 2007 and has been cycling professionally since 2009.

He has set a British record in the 4 kilometres individual pursuit and a world record in the 1km time trial, and is hoping to win medals at the London 2012 Paralympic Games.

"It is great to have such fantastic support from AKW," said Butterworth, a 25-year-old from Sutton Coldfield. 

"I have worked hard to demonstrate that having a disability does not mean you can't enjoy success as an athlete, so it's thrilling to be working with a company that understands how important style, choice and independence is for those living with a disability."

The AKW chief executive, Paul Massey, added: "It is an honour to support Jon-Allan, as he is already a very successful athlete and undoubtedly heading for great achievements in the future too.

"We wish him all the best in his preparation for his first Paralympic medals and anticipate a rewarding partnership together."

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