Twitter Canada will help to promote CBC/Radio-Canada clips and live streams ©Getty Images

CBC/Radio-Canada has announced a partnership with Twitter Canada which will see the public broadcaster's tweets for the next two Olympic Games promoted.

The agreement will cover the rescheduled Tokyo 2020 Olympics next year, as well as the Beijing 2022 Winter Olympic Games.

CBC/Radio-Canada say the agreement will promote their content, including live streams and clips from the Games, to a wider audience in Canada, benefiting from the use of Twitter Amplify.

The broadcaster has used Twitter Amplify since the Rio 2016 Olympic Games to help promote clips and live streams.

"We're thrilled to continue working with Twitter Canada through this new two-Games partnership that will provide Canadians with more opportunities to access CBC/Radio-Canada's exciting coverage of the Olympic Games," said Joe Gottfried, CBC/Radio-Canada's media solutions director of sales and marketing for sports and the Olympics.

"With the Tokyo and Beijing Games scheduled only six months apart, our partner brands will have unique opportunities to create a continuous and lasting impact, and connect with an engaged audience around touchstone cultural moments."

The Twitter Amplify programme will reportedly expand the reach of CBC/Radio-Canada’s coverage through ad-supported promoted tweets.

The promoted tweets will target users outside of those already following CBC/Radio-Canada’s dedicated Olympic Games accounts, @CBCOlympics and @RC_Sports.

The agreement covers the postponed Tokyo 2020 Olympics and Beijing 2022 ©Getty Images
The agreement covers the postponed Tokyo 2020 Olympics and Beijing 2022 ©Getty Images

The broadcaster added that the availability on Twitter of streams featuring five top-tier Olympic Games events will be one of the highlights of the agreement.

The streams will allow Canadians online to stay connected to Olympic Games coverage and the many defining moments of the Games, it is hoped.

CBC/Radio-Canada were the only official Pyeongchang 2018 broadcaster able to live-stream events from the Games on Twitter.

"CBC has been an incredible partner for Twitter during the last two Olympic Games and we look forward to building on those successes with a new selection of premium content opportunities in the months ahead," said Conor Clarance, head of sports at Twitter Canada.

The rescheduled Tokyo 2020 Olympic Games are due to take place from July 23 to August 8 next year.

It follows the postponement of this year's Games because of the coronavirus pandemic.

The Beijing 2022 Winter Olympics are scheduled for February 4 to 20 in 2022.