By David Gold at Trafalgar Square in London

sitting_volleyball_record_trafalgar_square_08-09-11September 8 - A new world record was set during Cadbury Spots v Stripes sitting volleyball session here, as the British men's squad made 239 consecutive passes in just over two-and-a-half minutes to beat the previous record of 225.

The world record attempt came at the start of International Paralympic Day, taking place 24 hours before tickets go on sale for the London 2012 Paralympic Games.

The International Paralympic Day celebrations took place around the world from Rio de Janeiro, the host the 2016 Olympic and Paralympic Games, to Sochi in Russia, where the 2014 Winter Games will be held.

Sitting volleyball uses a lower net than its Olympic counterpart, with players seated throughout, having to manoeuvre themselves into position to play the ball without lifting themselves from the floor at any point.

The very first attempt went wrong after just one pass, but the squad then focused their minds and impressively racked up 95 passes before failing.

The next attempt saw them reach 125 passes, before they eventually finished the record with 239 on the fourth go.

Channel 4's Rick Edwards, presenter of the That Paralympic Show, hosted the record-breaking event and said: "It was amazing to see a live record attempt at International Paralympic Day.

"Having partners like Cadbury Spots v Stripes supporting International Paralympic Day is a fantastic way of showcasing the sport and helping the public to appreciate the skill and talent involved in the Paralympics ahead of the real Paralympic Games next year."

The team's competed wearing the kit of Cadbury Spots v Stripes, the company's campaign which looks to inspire people across the UK to play their way to the London 2012 Olympic and Paralympic Games and beyond.

There was more reason to celebrate for the squad too after they were confirmed as participants in the London 2012 Paralympic Games with a host nation place.

Paralympics GB sports chief Tim Hollingsworth praised their record-breaking achievements and told insideworldparasport: "We were delighted that they were able to meet the criteria, we are serious about our desire to take as strong a team as possible.

"We've acknowledged the progression of the GB volleyball team on the world stage, they're progression with a year to go is on the up.

"We were very happy to appoint the host nation place to them."

Norman Brodie, Cadbury's London 2012 general manager with Kraft Foods added: "We are very proud to support International Paralympic Day and we're delighted to be able to showcase some of the truly talented athletes here today via our record attempt.

"We hope that we have helped to capture the spirit and vision of the Paralympic Games with our involvement in this very special event and look forwarding to continuing this relationship over the months to come."

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