The European Handball Federation (EHF) entered long-term partnerships with Infront, DAZN and Sportradar.
EHF announced the 10-year exclusive media and marketing deal with sports marketing company Infront and sports media company DAZN Group as part of its new digital strategy.
A new online content platform, "Home of Handball", is set to be launched, while the EHF’s official streaming platform, EHFTV, will be revamped with a state-of-the-art video player and new features.
Content for all platforms will be created by Infront and DAZN's newly assembled digital production experts based in Madrid.
They are due to produce more than 5,000 pieces of video content for all major EHF competitions.
Joint work has already started on a first digital campaign to promote the start of the 2020-2021 EHF Champions League.
"We are entering the partnership with Infront and DAZN with the clear aim to elevate the sport of handball to new heights," said EHF secretary general Martin Hausleitner.
"A central pillar to this is finding new ways to further improve our digital presence.
"We are entering a new era for the sport and our 360 degree strategy will ensure that all partners can value and truly connect with fans old and new."
🤝 EHF, EHF Marketing, @infrontsports and @daznglobal officially throw-off their 10-year partnership with the launch of 'Home of Handball' digital ecosystem. 🏠🤾— EHF (@EHF_Activities) June 30, 2020
📰 https://t.co/tyxMHUgfts pic.twitter.com/Er3hUdA1aD
EHF also entered into a 10-year partnership with Sportradar, a global provider of sports content and intelligence.
As the EHF official data partner, Sportradar will collect and distribute official EHF data to multiple media and betting entities.
It will also utilise the full breadth of its technological capabilities, including artificial intelligence and machine learning, to develop new solutions for analysing data.
The deal includes the collection of live data and comprehensive statistics for more than 1,500 national team and beach handball matches and more than 750 European Cup matches per season.
It follows the existing partnership between Sportradar and EHF, which started when a multi-faceted data, marketing, and digital services agreement was signed in June 2017.
In February 2018, Sportradar further expanded its scope with the organisation to include the provision of education and monitoring services aimed at safeguarding the integrity of the EHF’s competitions.
"As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights," said Hausleitner.
"We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners."