The International Mixed Martial Arts Federation (IMMAF) has announced the establishment of a new communications and marketing commission, comprised of Olympic experts and promoters of mixed martial arts.
Adrian Warner and Steve Wilson have both been named as members of the commission, with the former set to serve as the chair.
Warner served as the BBC’s Olympic correspondent for London 2012 and previously worked for the London Evening Standard and Thomson Reuters Agency as a sport correspondent for more than 16 years.
He now works as a media consultant and as a senior university lecturer in multimedia journalism at Northampton University.
"Our team of international journalists and experts has been put together to help with guidance on dealing successfully with the global media and helping IMMAF to attract a mass audience," Warner said.
"They have experience of a wide range of Olympic sports in different capacities."
Wilson previously worked as European Sports editor and Olympic correspondent for Associated Press news agency, covering major sporting events over a 25-year-old period.
He then became executive director of communications and international relations at the International Tennis Federation.
Wilson currently works as a communications consultant and has helped to deliver projects for the International Olympic Committee.
The IMMAF says the commission is enhanced by the "entrepreneurial energy and marketing skills" of Martin Lewandoski and Rashid Salleh.
Lewandoski has developed KSW - Konfrontacja Sztuk Walki – into one of the biggest mixed martial arts promotions over a 16-year career.
He has also launched multiple broadcast and multimedia initiatives and currently serves as Polish Mixed Martial Arts Federation President.
Salleh is President of the Malaysia Mixed Martial Arts Association and has expressed his aim to educate people about the differences between amateur and professional mixed martial arts.
He is known in Malaysia as an actor, comedian, sports broadcaster and journalist, while he previously worked with amateur mixed martial arts promotion.
The IMMAF says the commission will provide advice and guidance to the federation as it aims to communicate the benefits and appeal of amateur mixed martial arts.
One of the federation's major goals is to set up a scheme for young journalists who are keen to report on the sport and develop diverse talent.
The IMMAF added it wants to recruit a female expert in brand and marketing, who preferably has experience in digital.
The federation added that as it has a majority white commission and is keen to encourage applications from talented, qualified individuals of black and other ethnicities to strengthen its expertise in international public relations through a more diverse team.