Badminton World Federation (BWF) President Poul-Erik Høyer has revived his idea of changing the sport's scoring format.
Matches are currently contested as best of three games, with a score of 21 required to win a game.
The BWF Council proposed to change the scoring format at the 2018 Annual General Meeting in Bangkok, which would have seen matches held over five games, but with only 11 points needed to triumph.
In the build-up to the vote, Høyer claimed shorter matches would boost badminton commercially and make it a more "attractive television product".
Of the 252 votes cast in Thailand’s capital city, only 129 were in favour of changing the scoring format.
A two thirds majority of 168 was required for the system to be changed.
Høyer has revived the idea of changing the scoring format in an interview with TV2 Danmark.
"There’s one thing that’s for sure, I would like to change the scoring system," he said.
"I think we have become too conservative.
"We are stagnant."
His comments have caused some reaction, with Malaysia's number one badminton player Lee Zii Jia claiming that players would be able to "adjust and adapt."
"As a player, we have to be prepared for any eventuality," he said, as reported by The Star.
"If there’s a change, then we all have to accept it because it is a decision made by the world body, it’s not in our hands.
"What we can do is to accept, adjust and adapt.
"The new rule applies to everyone and it’s going to take a while to get used to it."
The 22-year-old is the current world number ten and earned a gold medal at the 2019 Southeast Asian Games in the Philippines.