The "SIGA STRIVES" action plan is designed to overcome adversity and ensure progress in the field of sport integrity ©SIGA

The Sport Integrity Global Alliance (SIGA) has launched a global campaign by way of response to the impact coronavirus is having upon the world of sport and the wider industry.

The "SIGA STRIVES" action plan is designed to overcome adversity and ensure progress in the field of sport integrity.

It comprises of 30 boosting measures and initiatives to be announced and delivered on a day-by-day basis over the next 60 working days, with the first to be announced today.

SIGA STRIVES' purpose is to mobilise SIGA’s membership base in order to harness all like-minded organisations and individuals in the industry to continue the fight for greater integrity in sport, despite the current state of emergency and crisis.

STRIVES stands for Succeed through Thought leadership, Resilience, Innovation, Values and Ethics in Sport.

"The humans are resilient," SIGA chairman Franco Frattini said.

"We are at the centre of the universe, and we’ll destroy today’s invisible enemy.

"Let’s be ready for tomorrow, while strictly respecting all the prevention rules of today.

"Integrity and legality in sport will last, and we should be prepared to act one second after the defeat of the virus. 

"Support SIGA STRIVES' action plan."

Emanuel Macedo de Medeiros, chief executive of SIGA and chairman and chief executive of SIGA America, added: "SIGA STRIVES is a strong call for action. 

"We are at war against a common threat. 

"Each individual and organisation have a role to play. 

"We, at SIGA, are ready to play ours. 

"Now is the time for leadership, not hesitation. 

"It’s time to act as true united front. 

"This is why, as an immediate response, we are putting in motion 30 boosting measures and initiatives during the next 60 working days. 

"I call on all SIGA members, supporters and partners, as well as the wider sports industry, to join our efforts and strive for integrity in sport."

SIGA is the world's largest coalition in the field of sport's governance and integrity.

It is backed by more than 100 international multi-industry supporters.