The British Paralympic Association has launched a new campaign to coincide with the one-year-to-go until the start of Tokyo 2020 ©BPA

An "Impossible to Ignore" campaign has been launched by ParalympicsGB to mark one year until the start of Tokyo 2020. 

The initiative has been developed after research found Paralympic athletes were key to challenging perceptions of disability in the United Kingdom.

ParalympicsGB estimate 250 athletes will represent Britain in Tokyo in 12 months, as Team GB aim to build on the 147 medals won at Rio 2016.

Research from ComRes suggests the success of these athletes can break down barriers, with 84 per cent of respondents saying the Paralympians' achievements have a positive impact on society.

The survey found 74 per cent of people see ParalympicsGB as an inspirational sports team, and 82 per cent of disabled adults surveyed believe the Paralympics provides positive media coverage of disabled people.

"This research is the strongest proof yet of the direct link between the success of our talented Paralympic athletes and its wider social benefit," British Paralympic Association (BPA) chairman Nick Webborn said. 

"We believe that the success our Paralympic stars achieve on the field of play can be turned into meaningful, long-term action – turning the nation's cheers into change and those medals into a movement.

"With the great British public's support, we can help to ensure disabled people are represented throughout society and, like our Paralympic heroes, become Impossible to Ignore."

The research followed a poll carried out last year by Scope, a disability and equality charity, revealing that nearly half of disabled people felt excluded from society.

"We know the huge power the Paralympic Games has to shift attitudes and change perceptions towards disability," Scope chief executive Mark Hodgkinson said. 

"But life is still too tough for disabled people. 

"There are 13.9 million disabled people in Britain and the disability employment gap has been stuck at about 30 percentage points behind for more than a decade.

"The challenge now is for charities like Scope to work with the BPA to maintain this momentum and progress between Games so that all disabled people have everyday equality."

BPA Athletes' Commission chair Helene Raynsford claimed next year's ParalympicsGB team can play a pivotal role in challenging attitudes in the UK.

"This research highlights just how important our athletes are when it comes to changing perceptions towards disability around the UK," she said.

"While I am delighted to know that the efforts and exploits of British Para athletes has such a positive impact on those around us, I am also aware that there is still work to be done to improve the lives of disabled people across the country. 

"I believe ParalympicsGB can be key to that drive for change."