The Media Centre where the journalists of the world are covering this Universiade has been named in honour of the man who came up with the name of the Games.
In 1959, Massimo Della Pergola worked closely with officials organising the first truly global University Games in Turin.
In particular he coined the name "Universiade".
Della Pergola, who died in 2006, had also devised Totocalcio, a football based lottery which helped provide funds for the development of Italian sport.
Gianni Merlo, President of the International Sports Press Association performed the naming ceremony along with Italy's 1980 Olympic boxing gold medallist Patrizio Oliva and officials from the region.