Italian violinist Lino Cannavacciuolo’s music will provide the soundtrack to the commercials of the 2019 Summer Universiade in Naples.
The song to be used is Abballabbà, which Cannavacciuolo says is a revisited pizzica – a popular Italian folk dance – that "conveys a strong energy and recalls a beat; something that brings people together regardless of the type or the importance of the sport".
Cannavacciuolo graduated from the Naples Conservatory of Music, situated in the complex of San Pietro a Majella, and has worked with some of the greatest Neapolitan actors and musicians, including Peppe Barra, Roberto De Simone and Pino Daniele.
"My first approach to music was with a drum, back when I used to accompany my father, an amateur trumpet player, to his band’s practice sessions," he said.
"That is when I realised my interest in music was real and in the end I decided to learn how to play the violin."
Cannavacciuolo, who does not consider himself a great sportsman, sees resemblances between playing a sport and playing a musical instrument.
"It is either self-discipline or sacrifice," he added.
"I think sport is somehow a form of art, a salvation for young people: if you play a sport, then you have, at least, already a healthy reference point.
"This helps people live their lives better."
The Naples 2019 Summer Universiade is due to take place from July 3 to 14.